You don’t have to have deep pockets in order to have a public relations programme. Much of what larger, expensive Public Relations and marketing companies can do you can too at a fraction of the cost. Of course sensibilities prevail and when your business expands to a certain size then you would be best advised to secure the service of a professional public relations company. As with many other marketing activities you can seek advice from the likes of the local Chamber of Commerce, local branch of the BNI and even Business Link for recommendations as to who you could approach. But here we are concerned with what public relations activity you can generate yourself. Marketing is the wide range of activities involved in making sure discount health insurance that you’re continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include “inbound marketing,” such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. “Outbound marketing” includes promoting a product through continued advertising, promotions, public relations and marketing.  As the lead communication office for the university, its responsibilities include production of university-wide marketing materials, assisting in the creation of communication strategies and tactics, and coordinating and overseeing all internal and external communications. The intent is to provide guidance and direction from concept to creation and to ensure that all marketing and promotional communications favorably and accurately reflect Utah State University’s high standard of academic quality.