Social media marketing is characterized by engaging social networks like online communities, blogs, wikis and other form of networking sites to reach to their niche customers and creating an interest in them. Twitter, Blogs, LinkedIn, Facebook, Flickr, and UTube are social media marketing tools to create an interest in visiting community. Social Media marketing has emerged in the online marketing scene only a decade ago. Social media has come a step forward from where it was initially. It is wonderful to see the entire world as a close knit family communicating with each other without any geographical distinction. This has resulted in the emergence of many Ottawa SEO companies that provide good marketing opportunities to utilize the large network of people. SEO has become a powerful source for popularizing social media in Ottawa. Another important tool is social media optimization and it is very effective. The key to enhance marketing in the sphere of social media is to interact and keep the consumers and the clients in the close vicinity. Search Engine Marketing (SEM), which uses Search Engine Optimization (SEO), attracts the attention of Internet search engines. People who don’t know about your business can find it. Facebook, Twitter and YouTube (SMM) attracts the attention of human beings. People who know about your business will tell other people about it. And those people will tell other people. SMM is the Internet’s version of word-of-mouth marketing and the Internet is huge. Use SMM well and potential customers will reach out to you before they use a search engine. Social Media Marketing can create a buzz or events that can attract attention from visitors. Buzz ticks and travel through user to user contact.  Multiple online social media venues like Twitter, Facebook are good means of building fans. Every company has a set of target audience that utilizes the services and products and in return let the supplier earn profit. A steady cash flow is the dream of every businessman and it is for purpose only they spend huge amount of money on hiring SEO and online marketing experts to serve the purpose.  Social media in Ottawa is catching up fast and is an important component of the strategies of online marketing companies. Considering it to be one of the most effective ways of marketing, companies are devoting a lot of time in chalking out definite plans to make their marketing strategies successful. A concrete and systematic approach helps to stay focused on the goal. Social media marketing is not only about finding the target audience but it also implies a thorough market research and analysis. There are many more strategies that Ottawa SEO companies are devising through social media in Ottawa to make the marketing plan successful.